Noval Studios, Greeley, Colorado
Noval Studios is a research and venture company in Greeley. We find out what works, build it, and keep it running, for local businesses and for products of our own.
Start with a free 20-minute check-up with Caleb, in Greeley or by video.
Real systems, running today. We describe the businesses by industry and never by name, and client screens show sample data.
A multi-state life insurance agency
Everyone who asks for help lands on one call list, longest wait first, with their own words and one tap to record each call.
Under 2 secondsfrom a new lead arriving to the alert going out, for every lead in the last 45 days.
Source: the agency's lead system, read 30 October 2026
The same agency
What the person asked for in their own words, every touch so far, and a written brief before a booked call.
Two self-storage facilities
Google search ads for each store, split by what renters look for, and a twice-weekly read of every nearby competitor's prices with a recommendation for each unit size. The owner sets every price.
6search campaigns live across the two stores. Competitor prices read every Tuesday and Friday.
Source: the stores' Google Ads accounts and our market watch, read 30 October 2026
Every website we run
Checks that each site is up, around the clock, and audits its search basics every Monday, so a broken page is found by us and not by a customer.
9websites checked every 15 minutes.
Source: our monitoring system, read 30 October 2026
Our own product
A personal AI plan any owner can buy online, with a private workspace to track progress and ask questions.
Our own games
Built with AI tools and published under the Noval Studios group: Pets Eat Monsters! and Grow a Giant Snowman! (shown with its fall pumpkin art).
Research, build, run. The same three steps for a client and for our own products.
Before we build, we find out what works and what it costs.
For the insurance agency, research showed that calling a web lead within five minutes beats thirty by a wide margin, so the first thing we built was the alert.
We start with the tools you already pay for and write software only where nothing fits.
The agency's call list sits on top of the customer system it already used, so nothing had to be moved.
We keep what we build working and watch it, so you do not have to.
Our Site Monitor checks every website we run every 15 minutes, and the storage market watch runs twice a week.
Start free, buy the plan when you see the value, and build only what the plan proves is worth it. You can stop after any step.
Free, about 20 minutes
For Greeley and Northern Colorado businesses. A one-page written snapshot of the top three places AI would help you, walked through with Caleb.
Book a check-up$295 founding price, then $495
A full written plan: 8 to 12 moves ranked for your business, the tools, what they cost, and your first 30 days. Delivered within 72 hours of payment.
See the RoadmapQuoted in writing first
We build the parts you want built, test them, and hand them over working, or keep running them for you.
See every way to work with usWe test before we tell you. Three findings, and what we now do because of them.
Following up with leads
A study of web leads found the odds of reaching someone were about 100 times higher when the business called within five minutes than at thirty.
So for a service business, the first thing we build is usually what gets a person on the phone fast.
Advertising in Greeley
In a local magazine's June 2026 issue, the strongest small ads showed a named local person, and free inspections with a written report were already familiar.
So our check-up is free, written down, and comes with a person you can meet.
Building with AI
Across the games we built with AI tools, fixing each wrong screen by hand cost days. Fixing the tool that produced it fixed every copy at once.
So when something goes wrong in your business, we fix the process, not just the one bad result.
Caleb Sinclair founded Noval Studios and runs it from Greeley. He owns and operates businesses beyond Noval, so he asks what you would ask: what will this cost, who will use it, and how will we know it helped? He reviews every plan before it reaches you.
Twenty minutes, a written snapshot, and a straight answer about whether AI is worth your money right now.
Outside Northern Colorado? Tell us about your business.